Diagnosis
We listen to the problem and map the ideal journey.
We listen to the commercial, medical or communications challenge and define the ideal HCP journey — barriers, moments, specialties.
HCP Engagement Journey
Specialists inbuilding relationshipswith the medical world.
More than 15 years designing experiences that connect pharma with HCPs through an ecosystem of solutions.
Pharma brands that trust us
About us
A team that understands
the language of health.
A multidisciplinary team of specialists in strategy, design, content, data and technology — all with years of experience designing for pharma and healthcare across LATAM. We know the codes of regulatory compliance, the rhythms of the HCP and the cultural nuances of each market. That mix is what lets us design HCP Engagement Journeys that truly connect.
Capabilities
An ecosystem of solutions,
not a list of services.
Six capabilities that make up the HCP Engagement Journey. Each interaction feeds the next — stand data enters the portal, the portal informs the webinar, the webinar refines the sales kit.
/01 · Strategy
HCP Journey Strategy
Strategic design of the physician journey, identifying barriers and activation opportunities.
/02 · Experience
Medical Experience Design
In-person and digital experiences for congresses, launches, trade shows and educational programs.
/03 · Activation
Omnichannel Activation
Email marketing, platforms, webinars, automation, scientific content and segmented follow-up.
/04 · Data
Consent & Data Capture
Collect consent, capture relevant information and turn each interaction into an actionable database.
/05 · Content
Scientific Content Ecosystem
Production, adaptation and distribution of studies, classes, capsules, videos and materials for HCPs.
/06 · Commercial
Sales Enablement
Tools for representatives, visit materials, videos, presentations and follow-up flows.
/01 · Strategy
HCP Journey Strategy
Physician journey, barriers and activation points.
/02 · Experience
Medical Experience Design
Congresses, launches and educational programs.
/03 · Activation
Omnichannel Activation
Email, platforms, webinars and segmented follow-up.
/04 · Data
Consent & Data Capture
Consent and actionable information per HCP.
/05 · Content
Scientific Content Ecosystem
Studies, classes, capsules and materials for HCPs.
/06 · Commercial
Sales Enablement
Tools for representatives and visits.
Our model
From first contact
to medical action.
Six stages of the HCP Engagement Journey that speak to one another — the experience captures data, data feeds content, content activates interest and interest drives action.
- 01
- 02Experience
We design touchpoints that stop physicians in their tracks.
We create stands, journeys and in-person or digital experiences for congresses, launches and medical events.
- 03Capture
We turn interaction into actionable data.
We integrate e-signature, consent, forms and actionable data to continue the relationship beyond the event.
- 04Portal
Platforms for clinical practice.
We build portals with scientific content, classes, studies, requests and tools for the HCP's day-to-day practice.
- 05Nurturing
We activate campaigns that recognize each physician.
Campaigns segmented by specialty, interest, behavior and journey stage — no spam, with context.
- 06Conversion
We close the loop with medical action.
Webinars, samples, visits, follow-up and tools so representatives arrive better prepared.
Engagement & Profile
Every engagement action,
recorded in their profile.
Every moment of the HCP Engagement Journey is recorded in a unified profile. What they signed at the event enters the portal. What they watched in the webinar refines the next visit. No silos, no duplicates, with audit trail.
- ✓LATAM compliance by designISP, ANVISA, COFEPRIS, INVIMA, ANMAT, DIGEMID — operating across the entire system.
- ✓Open APIsNative connectors to Veeva, Salesforce LS, IQVIA and local CRMs.
- ✓Real timeEvents propagate through the ecosystem in seconds, not overnight syncs.
Nicho HCPDr. Castro
liveDr. Andrea Castro
Endocrinology · Las Condes
- Physician ID
- ISP · 12345-7
- Status
- Active · 4 min ago
- Consent
- Current · 32 days
Engagement · 90 days▲ 12.4%
A+
12Touchpoints
5/7Channels
90thDecile
Recent activity
- 16:05Attended Tirzepatide DDD webinarConversion
- 14:18Opened email · Incretins campaignActivation
- 10:42Signed consent · SOCHED'24Capture
Suggested action87% confidence
Send invitation to the next DDD webinar
How it translates
From an isolated action
to a living ecosystem.
/ Before
Separate pieces, low traceability.
A stand, an event, a webinar or a campaign work as separate pieces, with low traceability and little continuity.
StandWebinarCampaignEventEmailVisit
/ Now
Every touchpoint feeds the next.
The experience captures data, data feeds content, content activates interest and interest drives action.
Experience→Data→Content→Action
/ Result
A measurable and actionable HCP Engagement Journey.
More measurable, relevant and actionable — always within the regulated healthcare context.
+38%HCP Engagement
×4Traceability
100%Compliance
Let's talk
Let's design
the next journey.
We design the HCP Engagement Journey for labs, healthcare brands and teams that need to transform medical interaction into relationship, content and action.